Just in time for the new school year, the California State PTA has launched a public service announcement (PSA) campaign to engage families and promote PTA.

These video announcements feature real PTA members speaking straight from the heart about the benefits and rewards of getting involved in their children’s public schools. (They were made possible through the generous support of the Pearson Foundation.)

You can help to spread the PSAs’ message and passion for involvement. Post them on your local PTA website. Encourage schools and school districts to post them. E-mail them to friends, supporters and prospective PTA members – in other words – everyone!

It’s easy: Just click on the image above to watch the initial set of PSAs and to find out more about how to share them. (You can also watch them on the California State PTA website.)

Now more than ever, the children of California need adults to step up and to speak out on their behalf. We hope you’ll agree and lend your voice to the effort.